This week comes to an end with some interesting stories in the digital marketing space and it is a pleasure to share some of them with you from Instagram engagement reduction to Microsoft and Google's Accelerated Mobile Pages Project. Make sure you check out the Robots.txt exclusion protocol that is going to affect your rankings on Google and either you, your Search Engine Optimizer or your web developer should pay attention to this on or before September 1st. Let's dive in!

Instagram

Instagram engagement is down according to a study covered by Search Engine Journal. The engagement stats are averaging at around 0.9% the study says – an 18% reduction since the beginning of 2019. This explains why you have not been getting as much likes and comments on your instagram posts. Read more...

Robots.txt

Google are set to formalise the exclusion protocols for robots.txt and while Gary Illyes has stated that nothing is changing (as you can see in this Search Engine Land article), they have also announced that they will no longer be supporting noindex in robots.txt (it’s fine in meta tags, so no need to worry if you’ve been doing it right so far). Read more...

AMP Autocomplete

SEJournal featured a story over the weekend on the fact that Google’s AMP project will now allow for autocomplete options for forms and searches. While the industry at large remains largely unconvinced by AMP, the option for autocomplete and the additional speed boost it represents is another plus for the project. Read more...

Microsoft Ads add parallel tracking

I missed it last week, but came across an article on the Microsoft Ads blog announcing that they will be allowing parallel tracking of ad URLs. Rather than the couple of seconds it takes to redirect through various tracking URLs, consumers clicking on an ad, the blog says, will be taken directly to the final URL while the various measurements continue in the background. Read more...

Elimentary

If it isn’t the name of the new Watson Marketing, then I’m afraid that is the final sign of the end times and we may as well pack it all in. Either way, the extremely impressive IBM AI’s marketing arm has split from the parent company in order to adopt a more agile growth strategy. They’ll be looking to deliver AI powered analytics and marketing automation and, if the demonstrations of IBMs AI work elsewhere is anything to go by, it will be well worth keeping an eye on. Read more...

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